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Creative Copywriting

My role is to create a consistent voice throughout Claire's & Icing brands. Both are targeted to different demographics. I created style guides for both brands and assist in building SEO optimization for every page.

01_SEE THE SITE >

02_RED WOMAN

Campaign Concepts

In collaboration with others in the marketing team, conceptualizing the look and feel of a new season takes some organic planning. I contribute by creating campaign concepts or I will assist in building on those ideas and create taglines that will be used throughout the season in other marketing elements.

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05_SUMMER '18 CONCEPT

Branding

My design background allows me the flexibility to engage the customer with copy while keeping design elements and build in mind. This gives me the full understanding of what the customer experience will be when landing on our site or opening an email.

06_BRANDING

Tone of voice

Style guide

Chicago Manual of Style

Strategizing & Conceptualizing

08_SKILLS

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